Mccann Imports New York Executive To Oversee Buick

Stung by the loss of its GMC Truck account, McCann-Erickson Worldwide in Troy, Mich., has brought in a top executive from its New York office to oversee creative work for its biggest client, General Motors’ Buick division, and help overhaul the shop’s creative department.
Jonathan Cranin, who remains executive vice president and deputy creative director at McCann, New York, has taken on additional duties as McCann’s chief creative officer for its GM business in the U.S.