McCann-Erickson Wins IHOP Account

LOS ANGELES — IHOP Corp. has awarded McCann-Erickson the creative portion of its $30 million account, an agency representative said.

The Los Angeles shop edged out Young & Rubicam in Irvine, Calif., and Venables, Bell & Partners in San Francisco for the win. An IHOP representative confirmed that the Glendale, Calif., company has selected an agency but declined further comment, stating that a contract has not yet been signed.

The restaurant chain placed the account in review in April, after splitting with two-year incumbent Heil-Brice Retail Advertising, Newport Beach, Calif. The review did not affect media planning and buying, which is primarily handled by Horizon Media in Los Angeles, as well as consultants and regional shops around the country.

The review was led by Atlanta-based consultant Gregg Nettleton.