Mccann-Erickson Units Team Up To Develop First Relationship Marketing Program For Buick

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In the first effort of its kind for Buick, the General Motors’ division is joining with five major companies in a relationship marketing program aimed at Buick Regal buyers.
Consumers who buy or lease a ’98-model Regal will receive a Regal Performance Card, which entitles them to a continuous discount on services from Continental Airlines, ITT Sheraton, National Car Rental, One Hour Martinizing Dry Cleaning and 1-800-FLOWERS.

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