Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Over the past month, McCann Erickson’s flagship office here has let go about 30 staffers, the agency confirmed. With over 1,000 employees, that amounts to approximately 3 percent of the workforce.
Earlier this month, the agency was replaced as lead creative resource on the Intel account by independent Venables, Bell & Partners in San Francisco. The shop was named the chip-maker’s global creative lead partner and given responsibility for new “masterbrand” image work.
Spending by Intel in 2009 will be in line with last year’s $300 million, but it’s not clear how much will be used for brand advertising and how much for product-focused efforts.
“It’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in