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NEW YORK McCann-Erickson WorldGroup last week launched Integra Relationship Marketing, a direct marketing shop that will target the Hispanic population for top-growth sectors.
“It was a real easy sell,” said Integra president Steven Longley, who has been working on the project for more than a year. “Every client out there is asking for a Hispanic-driven integrated package.”
According to a study commissioned by Spanish-language TV broadcaster Telemundo, Hispanic consumer spending is predicted to grow at an annual rate of 9.1
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