McCabe Duval Adds Medical Account

BOSTON McCabe Duval + Associates has added marketing chores for Spirometrics Medical Equipment, a developer and manufacturer of devices used in the treatment of pulmonary disease, asthma, bronchitis and emphysema.

The Independent agency in Portland, Maine, will help the client launch new products, including a compact, portable peak flow meter and viral/bacterial filters intended for use by children.

The shop is crafting materials to market the devices to pediatricians and other health care professionals through brochures and related materials.

“We have also developed print ads that will be running in trade journals,” said agency president Chris Duval.

Spending is estimated in the mid six-figures.

In a broader sense, the win is important for the agency because it helps to build the shop’s expertise in medical and technology marketing, Duval said.