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LOS ANGELES A U.S. Department of Commerce-sponsored campaign designed to lure British tourists to the United States launched across the U.K. last weekend, marking M&C Saatchi’s initial efforts to encourage foreign travel in this country.
Built around the tagline “You’ve seen the film, now visit the sets,” the campaign “leverages some of Hollywood’s most famous film clips to increase visitation,” said Huw Griffith, the Los Angeles independent agency’s chief executive officer and a native of Great Britain.
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