Mayo Links With Montgomery, Fried for Projects

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Three Orange County admen who recently left their respective agencies are collaborating on projects, possibly signaling the start of a more permanent relationship.

Bruce Mayo, former principal and co-creative director of Lawrence, Mayo & Ponder in Newport Beach, Calif., has landed three new clients in California and enlisted Scott Montgomery and Billy Fried to service select accounts.

Montgomery was formerly executive creative director at FCB in Irvine; Fried was svp and group managing director of Doner in Newport Beach.



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