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In its first effort for digital solution provider edelta.com, Peter A. Mayer Advertising captures the volatility of the high-tech world with a simple message: Live or die.
Spending for the campaign has been estimated at $2 million.
A pair of 30-second TV spots for the Atlanta-based client began running locally this month. Print will appear in Fast Company and Red Herring as well as local business books.
In the first ad, IT manager “Ted” snoozes in a hammock while a voiceover reveals his true condition: “From the relaxed look on his face, you might think Ted partnered with edelta.com.
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