Maybach to Make Comeback—But How?

Mercedes' super-luxe nameplate will still face challenges

The latest performance feat from Mercedes-Benz is impressive indeed—a giant U-turn. After announcing in August of 2012 that it would discontinue the ultra-premium Maybach brand, Mercedes has reportedly decided to bring the car back. For the sort of consumers who can drop six figures on a set of wheels, the next question might be: How late’s the showroom open? But for those of us content to watch, another thought looms: How is Mercedes going to pull it off?

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