A Matter of Taste

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Ordinarily, the words “bagel” and “sexy” aren’t often said in the same breath. But a new ad from CMG Communications may create a new image altogether for the chewy, doughy foodstuff.

The work, the shop’s first for the new Empire City Bagel store on 24th Street and Sixth Ave. in New York City, broke last week in print and outdoor media.

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