Mattel Names Razorfish Digital Agency Partner

Mattel has named Razorfish as its digital agency partner, meaning the Los Angeles-based firm will provide online media planning and buying for Mattel as well as experience design and creative work on a project basis. 

“We are excited to be working with Razorfish as we extend Mattel Brands’ great play experiences into the digital space for kids of all ages,” said Chuck Scothon, general manager and svp of the Mattel Digital Network, in a statement. “Razorfish brings the right digital marketing expertise to help us reach our consumers in new, relevant ways.”

Razorfish’s first project has been working with Mattel on the digital component of the Barbie 50th Anniversary campaign.