Mastercard to Sponsor Broadway Tour

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK MasterCard has entered a relationship with live entertainment marketer Clear Channel Entertainment in which the credit-card company will sponsor Clear Channel’s Broadway Across America program, MasterCard said.

Clear Channel Entertainment operates Broadway Across America, a subscription service offered to theater aficionados in 28 North America regions.

Touring companies for shows such as Elton John and Tim Rice’s Aida, Contact, Fosse, The Full Monty, Kiss Me Kate, Disney’s The Lion King, The Producers, Rent and others are participants in Broadway Across America.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in