Mastercard Put Its Foot in Its Mouth With World Cup Children’s Meals Campaign

Company linked meal donations to goals scored by soccer stars

Mastercard has launched a campaign some are calling tasteless—to put it mildly. The company tried to capitalize on the upcoming FIFA World Cup in initiating the campaign to donate the equivalent of 10,000 meals to the World Food Programme for children in Latin America for every goal scored by Lionel Messi and Neymar, two of the tournament’s biggest stars.