Massachusetts Cuts Arnold's Anti-Smoking Effort

A decision by Massachusetts to end its high-profile anti-smoking ad campaign may portend cutbacks in other states that are similarly pressed to trim budgets.

Arnold’s decade-long “Make smoking history” campaign for Massachu- setts, one of the nation’s oldest and best-known anti-smoking initiatives, is going off the air. Already there are indications that broad tobacco-control initiatives in other states could suffer a similar fate.

Arnold’s campaign has been suspended following Gov. Jane Swift’s decision to cut the Massachusetts Department of Public Health’s overall $50 million budget by one-third for the current fiscal year ending June 30.