Massachusetts Cuts Arnold's Anti-Smoking Effort

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

A decision by Massachusetts to end its high-profile anti-smoking ad campaign may portend cutbacks in other states that are similarly pressed to trim budgets.

Arnold’s decade-long “Make smoking history” campaign for Massachu- setts, one of the nation’s oldest and best-known anti-smoking initiatives, is going off the air. Already there are indications that broad tobacco-control initiatives in other states could suffer a similar fate.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in