Mascola Advertising Hires Kubelka-Peck As Media Director

Caryl Kubelka-Peck has joined Mascola Advertising as me-dia director.

Reporting to agency vice president Katie Tuttle, Kubelka-Peck will oversee all media planning and buying at the New Haven, Conn., shop. The new hire arrives from Zimmerman Laurent & Richardson in Des Moines, Iowa, where she spent four years as associate media director.

Agency president Chuck Mascola cited Kubelka-Peck’s experience in handling both regional and national accounts, and in collaborating with creative, public relations and account planning departments in developing media plans as key factors in his decision to bring her aboard.

Kubelka-Peck replaces Ann Rinaldo, who left the agency last summer.