Martin/Williams Wins Cellular South

CHICAGO Regional wireless company Cellular South has awarded its advertising account to Omnicom Group’s Martin/Williams after a review, the agency confirmed.

The Minneapolis shop will handle all advertising and marketing communications for the Jackson, Miss., client, which provides services in five Southeastern states. The company’s last known agency was independent Cramer-Krasselt of Chicago.

“[We’re] excited about being part of Cellular South’s plans for the future,” said agency CEO Tom Moudry, in a statement. “There was a strong connection between our two organizations and I know that there’s going to be some great creative work coming out of our partnership.”

The search was run by the Bedford Group in Atlanta. Contenders were not disclosed.

The win marks a return to the wireless category for Martin/Williams, which handled regional carrier Powertel from 1999 to 2001. The shop lost that business when Deutsche Telecom acquired Powertel.

Cellular South spent just under $10 million on advertising last year, according to TNS Media Intelligence. Projected spending via Martin/Williams was not disclosed.