Martin Taps Lead Exec on Wal-Mart

NEW YORK Brad Armstrong has rejoined The Martin Agency as partner, evp and group management supervisor in charge of the shop’s newest account, Wal-Mart Stores.

Martin in Richmond, Va., a unit of Interpublic Group, won the estimated $570 million account in January following the departure of two key Wal-Mart executives, Julie Roehm and Sean Womack, for alleged improprieties, which both have denied.

Armstrong previously served at Martin as director of account management from 1994-2001, when he was tapped to become president and COO of the Virginia Performing Arts Foundation.

In 2006, he became svp of sales and marketing for RetailData, a retail intelligence company.

In addition to Wal-Mart, Martin’s client roster includes Alltel, BF Goodrich, Discover, Geico, Hanes, Nascar, Ping, Seiko, Sirius, The Learning Channel and UPS.

Martin prevailed in a second review called by Wal-Mart after the company dismissed IPG’s DraftFCB in Chicago, which had won creative chores on the high-profile business in late October. DraftFCB was disqualified from re-pitching the assignment.

Wal-Mart previously worked with Omnicom Group-owned GSD&M in Austin, Texas, and independent Bernstein-Rein in Kansas City, Mo.

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