Martin Senour, Topp Telecom Sign With KN Integer

Reflecting its acquisition by The Integer Group, Kragie/Newell has changed its name to KN Integer and added $19 million in new business since October.
Omnicom-owned Integer, a $525 million Denver-based shop, purchased the Atlanta firm in 1998, and began ramping up from what managing director Mark McMullen called “a small outpost for NAPA into a full-service agency.”
New accounts include NAPA subsidiary Martin Senour Paints of Cleveland and Miami’s Topp Telecom, a pre-paid cell phone service owned by Telmex of Mexico.
“We did a promotional program for Topp’s Tracfone,” said Mc-
Mullen. “They wound up giving us the entire business.” New York’s Blum Group was the incumbent.
–Vincent Coppola