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ATLANTA Hanes is adding two new celebrities to its “Look who we’ve got our Hanes on now” campaign from The Martin Agency.
A new television spot scheduled to begin airing nationally Feb. 27 stars actor Kevin Bacon. Produced in 15- and 30-second versions, the spot shows Bacon trying to throw different objects into containers. Each time, Michael Jordan appears and blocks the shot. Bacon and Jordan both are wearing Hanes clothing.
In the second spot set to begin airing next month, actress Christina Applegate is shown at home wearing a variety of Hanes T-shirts.
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