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Peter Coughter, a one-time competitor of The Martin Agency in Richmond, Va., when he was at the helm of crosstown rival Siddall, Matus & Coughter, has joined the former shop on a retainer basis.
At Martin, Coughter will serve as managing director on several accounts and continue to conduct personnel training for the agency. The arrangement is an offshoot of some consulting he had been doing with the shop.
“We had hired him to do some training work with us on presenting,” said Brad Armstrong, executive vice president and director of account management at Martin.
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