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The agency, based in suburban Chicago, is a division of the MFP&W Group headquartered in Puerto Rico, and has handled Hispanic advertising for KGF for the past 20 years. MFP&W was apparently a late entrant in the review for the business. San Antonio, Texas-based shop Inventia, and New York contenders The Bravo Group and Font & Vaamonde came up short in the pitch.
MFP&W’s ties to Miller Brewing Co.

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