Mars Sprinkles M&M's With Disney Characters

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Consumers can now order a special selection of M&M’s featuring nine Disney themes, via a deal between candy maker Mars Direct and Disney Consumer Products. The candies are being called: My M&M’s Memorable Moments.

“This collaboration with Mars and My M&M’s adds a real fun element to celebrations everywhere in a whimsical way that only Disney can deliver,” said Lance Gatewood, vp of food, health and beauty for Disney Consumer Products, in a statement. “It also allows us to continue offering families new confectionary products that fall within Disney’s food guidelines.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in