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CANNES, France—The two bars inside Twix are about to have a falling out.
Mars, which is being honored as the 2012 Advertiser of the Year at the Cannes Lions festival here, took the opportunity to preview the upcoming global Twix campaign for the press on Friday afternoon. Beginning with a grandly produced and wryly comic 60-second TV spot, the campaign is based around the idea of a rivalry between the two Twix bars.
The first spot, which was screened on Friday (but is not yet posted online), is a humorous period piece that presents a ludicrous origin story for the product.
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