Brand Marketing

Mars Previews New Rivalry-Themed Twix Campaign From BBDO

Are you left bar or right bar?

Headshot of Tim Nudd
By Tim Nudd

June 22, 2012

CANNES, France—The two bars inside Twix are about to have a falling out.

Headshot of Tim Nudd

Tim Nudd

Tim Nudd is a former creative editor of Adweek.

Recommended articles
Related Articles

Brand Marketing

Volkswagen Breaks Down Another Taboo With a Beautiful Ad About the Pain of Family Life

By Tim Nudd

Brand Marketing

Adweek’s Instant Reviews of the 2017 Super Bowl Ads: Second Quarter and Halftime

By Tim Nudd

Brand Marketing

A Couple Wake Up in the Same Room but in a New Place Each Day in Québec’s Fun Tourism Campaign

By Tim Nudd

Brand Marketing

Adweek’s Instant Reviews of the 2018 Super Bowl Ads: Fourth Quarter

By Tim Nudd

Microlearning
View All


It’s Time to Forget Cookies and Focus on People


Subscriber Onboarding and Engagement Done Right


Customer Experience Transformation for the C-Suite


How 5G Changes the Consumer Journey

By Stuart Feil

You Might Like


2022 Is the Year of Automated Social Advertising

By Riikka Söderlund, Global Head of Marketing, Smartly.io


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


Survey: Publishers See a Bright, Cookie-free Future

By Lineup Systems