Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Mars has consolidated domestic media chores at Publicis Groupe’s MediaVest, already a roster shop, following a review, the client has confirmed.
The agency already handled Mars in the U.S. It now adds the lion’s share of roughly $250 million in Wrigley business from WPP Group’s Mindshare.
Mars acquired Wrigley last October for $23 billion and the two agencies had competed for the combined account. It was unclear if other shops contended.
All told, the combined companies spent $770 million on domestic ads last year, per Nielsen.
“The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in