Mars Consolidates Accounts in U.K., Europe

November 1, 1993

LONDON – Mars has consolidated its $9-million U.K. ice cream bar business at Saatchi & Saatchi/London. The business on the Continent will be handled by Backer Spielvogel Bates. D’Arcy Masius Benton & Bowles and Grey both lose out in the deal.
Copyright Adweek L.P. (1993)

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