Marriott Is Sponsoring One Guy’s Quest to Catch All the Pokemon

With free hotel stays in Paris, Hong Kong and Sydney

Headshot of Christine Birkner

Nick Johnson was greeted by life-size Pokemon at Marriott hotels on his trip. Photo Illustration: Yuliya Kim, Dianna McDougall; Sources: Pokemon GO, Marriott

Brands in seemingly every category are finding fun ways to capitalize on the Pokemon Go craze. The latest is Marriott Rewards, which is sponsoring one man's quest to "catch 'em all" around the world.

Nick Johnson, a 28-year-old Pokemon Go master who works at Applico, an app design and development firm in New York, is just one Pokemon away from being the first person to catch all of the Pokemon in the world. After he captured the 142 U.S.-based Pokemon in just two weeks, Marriott contacted Johnson through Reddit about sponsoring his journey to catch Mr. Mime, Farfetch'd and Kangaskhan, the three rare Pokemon that "live" in Paris, Hong Kong and Sydney, respectively. Marriott footed the bill for his hotel stays in each city.

"Partnering with Nick was such a natural fit for Marriott Rewards because it’s all about giving members the chance to pursue what they love through travel," said Karin Timpone, global marketing officer at Marriott International. "We’re so excited to help Nick live out his dream as he travels from country to country and shares his story."

Marriott Rewards and Johnson have recorded the experience on Snapchat, Twitter and Instagram. Johnson posted photos from Marriott's Renaissance Paris Arc de Triomphe Hotel, the Renaissance Hong Kong and Pier One Sydney Harbour Autograph Collection Hotel throughout the journey.




Johnson caught Mr. Mime and Farfetch'd during his stays in Paris and Hong Kong, respectively, and arrived in Sydney on Tuesday to catch Kangashkan.

"I've been pretty passionate about Pokemon for a long time. I played the game as a kid, and my girlfriend and I both watched the TV show. I caught 'em all in my original Pokemon games, and to go out and do that in the real world has been a lot of fun," Johnson said. "When Marriott Rewards offered to help me reach the goal of catching them all around the world, I jumped at it. It's a once-in-a-lifetime experience."

After he completes his Pokemon collection, Johnson's next goal is to play Pokemon Go with Justin Bieber, who was spotted catching Pokemon around New York City in July. "I missed the Biebs when he was in Central Park, but I'd love to go catch some Pokemon with him now," he said.

@ChristineBirkne Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.