Marriott Chain Adds Some Local Flavor

Renaissance Hotels goes native, using neighborhood tipsters to boost its online concierge service

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Is Marriott’s Renaissance Hotels trying to be the next Yelp? To increase its social quotient, the hotel chain is letting locals participate in its Navigator program, Renaissance’s take on the hotel concierge. Tipsters who are so inclined can add their favorite haunts to the hotel’s online database of restaurants, services, stores and entertainment culled by hotel-trained ambassadors, who are called navigators.

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