MarketSoft, Burnett Team for Software Product

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Leo Burnett’s task for new client MarketSoft will involve more than just creating ads for the technology company.

In addition to handling the Boston firm’s $5 million advertising account, the agency’s Technology Group will develop a software product to help clients and agencies better coordinate their marketing efforts.

MarketSoft already sells a suite of marketing management software, called DemandMore, which tracks marketing’s effect on lead generation.

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