Marketing of Sweet Alcoholic Beverages Under Fire

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Brewers call them “malternatives.” Critics, however, call them “alcopops.”

These sweet or fruity drinks—like Mike’s Hard Lemonade and Smirnoff Ice—contain alcohol, and they have raised the ire of a Washington advocacy group, which is expected to release a report this week charging that the beverages are being marketed to underage drinkers.

The Center for Science in the Public Interest will also consider asking the Federal Trade Commission and the Bureau of Alcohol, Tobacco and Fire arms to investigate how the beverages are being marketed.

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