The Peanuts Marketing Blitz Was Everywhere, but Much of Its Social Engagement Was ‘Dismal’

Experts say movie's core audience isn't 'socially motivated'

Over the past few weeks, 20th Century Fox kicked its exhaustive marketing push for The Peanuts Movie into high gear using a strategy similar to this summer's Minions movie.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.