Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
It’s rare to hear unguarded conversations between two of the industry’s leading CMOs. How often do major marketers truly let loose during press interviews or run-of-the-mill conference panels? That’s why Brandweek is asking world-class CMOs to interview one another: to find out what keeps them up at night, why they aren’t using agencies of record anymore and how they are making failure a part of their process. In this issue, we’ve paired Anheuser-Busch InBev’s U.S. CMO, Marcel Marcondes, with Burger King’s CMO, Fernando Machado.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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