The Marketing Geniuses Behind Burger King and Anheuser-Busch Reveal Their Trade Secrets, to Each Other

Fernando Machado and Marcel Marcondes get candid

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

It’s rare to hear unguarded conversations between two of the industry’s leading CMOs. How often do major marketers truly let loose during press interviews or run-of-the-mill conference panels? That’s why Brandweek is asking world-class CMOs to interview one another: to find out what keeps them up at night, why they aren’t using agencies of record anymore and how they are making failure a part of their process. In this issue, we’ve paired Anheuser-Busch InBev’s U.S. CMO, Marcel Marcondes, with Burger King’s CMO, Fernando Machado.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the September 24, 2018, issue of Brandweek.