The Marketing Geniuses Behind Burger King and Anheuser-Busch Reveal Their Trade Secrets, to Each Other

Fernando Machado and Marcel Marcondes get candid

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It’s rare to hear unguarded conversations between two of the industry’s leading CMOs. How often do major marketers truly let loose during press interviews or run-of-the-mill conference panels? That’s why Brandweek is asking world-class CMOs to interview one another: to find out what keeps them up at night, why they aren’t using agencies of record anymore and how they are making failure a part of their process. In this issue, we’ve paired Anheuser-Busch InBev’s U.S. CMO, Marcel Marcondes, with Burger King’s CMO, Fernando Machado.



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This story first appeared in the September 24, 2018, issue of Brandweek.