Are you ready for some football ads?
Fall advertising campaigns are in full swing along with the new football season. As The New York Times reported, many new spots aired on NBC during the first regular NFL game last Thursday. And CBS is poised to follow suit with its first aired game this Thursday.
General Electric is one of many major companies capitalizing on the wide exposure of live programming. "For us, fall and football are huge, the biggest part of our year," Linda Boff, GE’s executive director for global brand marketing, told the Times.
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