Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl

A look at some main activations around the city

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Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl­—but last-minute strategizing for the Big Easy blowout was not on his clipboard. Rather, the vp of the Anheuser-Busch brand already had the Big Apple and this year’s big game on the brain.

“It’s the media and nightlife capital of the world—how do you make a mark in New York City during the Super Bowl?” McCarthy wondered.

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