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Key Insights:
- Effective marketing starts with understanding what consumers are going through.
- Brands should strive to make people’s lives better.
- Take action on social issues.
General Mills has been around for over 150 years, but it’s not focused on the past these days. Restaurant closures and shelter-in-place orders during the pandemic have led to a boost in sales and new customers for packaged-food manufacturers. The industry’s present challenge: how to keep them.
In conversation with Adweek’s Chris Ariens at this year’s virtual
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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