CES Is Becoming a Startup Showcase, and Even Big Brands Are Glad

Stopping by Adweek's video headquarters at the Aria in Las Vegas, Dave Vanderwaal, vp of marketing for LG Electronics USA's home entertainment and appliances division, said he took in his sixth Consumer Electronics Show and found the nature of the conference has undergone a surprising shift. Where once it was home only to big brand names rolling out their latest product-line updates, today's CES is a showcase for cutting-edge startups.

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