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indicators
National TV: Slow
Summer doldrums have hit, but what is selling in 3rd-quarter scatter is at double digits over upfront CPMs because makegoods have tightened the market.
Net Cable: Dormant
With 3rd-quarter scatter business dribbling in, many nets are unofficially taking a vacation. Some movie and home- video dollars are active.
Spot TV: Quiet
Third quarter is tracking 5-8% ahead of ’96. Little 4th quarter sold; buyers say NBC O&Os and affils are too bullish on rates. Toy buys are picking up, particularly for The WB.
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