Mark Toner and Rich Feldman

Mark Toner and Rich Feldman, formerly senior vice presidents at Brann Worldwide, have left that agency and formed eSource, a seven-person practice dedicated to promotions and direct marketing designed to drive customers to clients’ Web sites.
eSource operates as a subsidiary of Source Marketing, a promotions specialty firm in Westport, Conn.; the two shops plan to share clients. At present, eSource crafts radio ads, direct marketing and promotional efforts for, Wilmington, Del., and small-business portal, Seattle.
Brann is a unit of Snyder Communications, Bethesda, Md., which recently agreed to a $2.1 billion pure-stock buyout by Havas Advertising Group of Paris.
–David Gianatasi