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Michael Mark, a veteran adman who left his partnership post at Matthews/Mark earlier this year, said he has cut the ribbon on an agency that will stride out of the gate with seven clients, including two from his former shop.
“Terrorism, recession, lack of values in the leading corporations, 20,000 ad executives out of work. … It’s the perfect time for an agency of innocence,” said the 44-year-old creative director in announcing the formation of NYCA.
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