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Young adults talk the environmentalist talk, but Yankelovich polling finds older adults more likely to walk the walk. Respondents were asked if they’ve made various “green upgrades” to their homes, and people classified as “Matures” (i.e., those even older than the baby boomers) were more apt than Gen Xers to have made most of them.
Some examples: 72 percent of Matures, vs. 45 percent of Xers, said they’ve lowered the temperature setting on their hot-water heaters; 65 percent of Matures, vs.
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