MARC Indianapolis Aims To Broaden Its Scope

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The new president of MARC USA/Indianapolis hopes to expand the shop’s boundaries as the agency—the last in the Pittsburgh-based network to drop its original name—looks to introduce itself to the national market.

Executive creative director Bryan Hadlock was promoted to president last week. The shop also dropped the name CVR/MARC in an effort to unify the agency brand and give the office a more national image.

“The goal is to expand [the agency’s] geographic reach” for new business, said Tony Bucci, MARC USA chairman and chief executive officer.

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