Management Moves at Mullen

BOSTON Mullen said it has named new directors of its interactive and direct marketing groups.

Eric Healy, 39, has been promoted to senior vice president and director of Mullen Interactive from group marketing director. It’s a new position at the Interpublic Group shop in Wenham, Mass.

Healy joined the shop in September 2005 and has led digital media work for GameTap, 3Com and Sealy. He also was instrumental in Mullen’s recent Sprint-Embarg and H&R Block TaxCut account wins.

Previously, Healy worked for Arnold in Boston, where he led the shop’s Vonage account. He also has held digital marketing positions with Digitas in Boston and Reebok, where he was the shoemaker’s founding director of global e-commerce and direct marketing.

Mullen’s interactive group increased its revenue by 27 percent last year and currently employs more than 70 people. Its clients include General Motors, the U.S. Department of Defense, Sealy and Nascar.

Jim Schwantner, 51, has been hired as senior vice president and director of direct and analytics marketing for Mullen Direct, a new position at the shop. Previously, Schwantner was a consultant. Before that, he was chief marketing officer of Clearway Technologies, an Internet infrastructure provider. He also was president and managing partner of the former Wickersham Hunt Schwantner, which was a direct marketing unit of Arnold.

Mullen Direct employs more than 100 people and its clients include General Motors’ credit card and certified used vehicles, Lending Tree, Sealy and GameTap.

Joe Grimaldi, Mullen’s CEO, described the changes as an evolution of the shop into a more integrated model.

“Over the past eight years, Mullen has evolved into a true convergence company by creating and building direct and interactive units that now represent over one-third of the agency’s overall revenue,” Grimaldi said.

As part of the restructuring, Catherine Bartholow, 55, was moved from director of customer relationship marketing to a role as consultant to the interactive and direct marketing groups at Mullen’s office in Winston-Salem, N.C.