Man of the Hour

Thierry Prissert is rewriting the marketing playbook for Breitling, the luxury watchmaker

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Literally and figuratively, Breitling is a brand with time on its side. Not only has the renowned maker of chronometers been in business since 1884, the demand for the Swiss firm’s timepieces is such that (so the story goes, anyway) only about 150,000 watches a year leave its Grenchen workbenches.

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