Malone Boosts B-to-B With Buy

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Malone Advertising’s purchase of Haselow Marketing Communications is expected to boost its business-to-business portfolio as well as its local profile, the agency said.

Akron, Ohio-based Malone has concentrated on building up its roster of consumer accounts. “In Ohio, that means getting on a plane,” agency president Fred Bidwell acknowledged. “Business-to-business is a great way to strengthen our local footprint.”

Haselow, a 24-year-old Cleveland agency founded by John Haselow, is a business-to-business specialist, with clients including Tyler Elevator Products, Argo-Tech and Ashland Specialty Chemical.

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