Making It Official: Hill To Help Create Global PWC Effort

Hill, Holliday, Connors, Cosmopulos and sister shop Ammirati Puris Lintas early next year will launch the first global image campaign for PricewaterhouseCoopers. Industry sources pegged spending for the effort at $50-60 million.
The branding theme will extend into the client’s business-to-business and recruitment advertising.
The two agencies, both owned by the Interpublic Group of Cos. in New York, were officially named last week [Adweek, Aug. 3].
PricewaterhouseCoopers, the result of a merger between Price Waterhouse and Coopers & Lybrand, employs 144,000 people in 54 countries. The name of the firm was introduced in July in ads created by McCann-Erickson, New York, which chose not to participate in an review for the current assignment. –Judy Warner