Making Horse Sense

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Richards’ Talking Thoroughbreds Return
DALLAS–With attendance up and the national spotlight on the thoroughbred racing circuit growing, Lone Star Park in Grand Prairie (Texas) is not about to overhaul its regional marketing message.
The facility, however, is checking in for an imaging tune-up while the horses are being led to the starting gate to open the racetrack’s third season on April 15.
The park is ready to launch several new television spots and print ads via The Richards Group here that continue the “talking horses” campaign from a year ago.

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