Major Shifts Spark USA, Sci-Fi Search

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK — New management, division mergers and increased competition led USA Networks last week to launch a review for the consolidated media buying and planning business of its USA and Sci-Fi Channel units.

The two networks combined spent $20 million-plus in 2000, according to CMR, though potential agency contenders were told the business may be worth as much as $40 million.

USA

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in