Major League Baseball Teams With LiquidSeats

NEW YORK–Major League Baseball Advanced Media (MLBAM) has partnered with LiquidSeats to help franchises create online ticket exchanges for their teams. LiquidSeats technology plugs into teams’ existing Web sites, allowing a club’s season ticket holders to resell their unused tickets to other fans. The Seattle Mariners are the first team to offer the system to their fans. The service launched June 28.

MLB Advanced Media is the interactive media and Internet company of Major League Baseball. LiquidSeats is a San Francisco-based provider of online ticketing services. LiquidSeats will serve as the financial intermediary and will be responsible for back-end payment processing, delivery, logistics and customer service.