Major Account Loss Has Minor Effect At Temerlin McClain

Temerlin McClain has instituted minimal personnel layoffs in the wake of losing the $200 million J.C. Penney business at the beginning of the year.
Sources said nine employees, less than 2 percent of Temerlin’s 550-person workforce, were let go after the agency’s contract with the client expired this spring.
“Due to the continued growth of our relationships with current clients . . . we are very pleased that we have been able to reassign most of the people who served J.C. Penney,” said agency president David Lyon in a statement.
DDB Chicago won the business in a review against contenders BBDO, McCann-Erickson and Saatchi & Saatchi, all New York. Temerlin did not participate.
–J. Dee Hil