Maheu Moves to Publicis Modem as CEO

Jean-Philippe Maheu, Ogilvy & Mather’s chief digital officer, North America, has been named worldwide chief executive officer of Publicis Modem.
 
Maheu (pictured) replaces former Publicis Modem president, CEO Martin Reidy, who left in September. In his new position, Maheu reports to Publicis Worldwide COO Richard Pinder.
 
“We have made a commitment to derive 30 percent of revenue from digital communications by 2012,” Pinder said in a statement. “With Publicis Modem’s substantial expansion and new business record, we are on track. J.P. is a world class digital leader and innovator who will drive our digital expansion still further with flair and creativity.”
 
In 2009, Publicis Modem operations posted double-digit growth for the year, landing accounts like HP’s $150 million EMEA PSG business, PayPal’s global digital business, and Citibank’s and Hasbro’s digital accounts, Publicis said. Publicis Modem acquired digital shop Nemos in Switzerland last year, and it says it has more acquisitions planned in “key markets” this year.
 
At Ogilvy, Maheu was responsible for digital strategy across all of the company’s operating units, including Ogilvy & Mather Advertising, OgilvyOne, Ogilvy PR, Ogilvy HealthWorld and Ogilvy Action.

At Ogilvy, he worked closely with American Express, Siemens, Motorola and Nestle. Maheu is also a former CEO of Razorfish, where he spent six years working with clients like Ford, Cisco, Genentech, Charles Schwab, JP Morgan, AT&T and Time Warner. Following Razorfish’s initial public offering and subsequent sale, Maheu joined Columbia University’s Graduate School of Business, where he became an adjunct professor. Prior to his digital career, Maheu was a management consultant at global firm AT Kearney.